How to act on social media?

 

 Use of the social media growing very fast (or exploding) now days. There are some key issues and ways how to act and I am sure many of us already having these issues on our mind while writing on blogs, Facebook, Twitter, etc. One of the fauds are that someone create an account with a brand name and there has been some difficulties (almost impossible) for companies to get the account with their own brand name from the service provider for some social media. Level of security has been under discussion and some people unfortunatelly experienced frauds by hijacking the account (lack of personal security awareness) or the entire site been hacked (lack of good security arrangement or security holes in applications). The social media is getting more and more attention as one of tools for  information distribution channel not only between individuals but also for government agencies, organizations and how to communicate the political messages. Senator Obama’s election campaign is one the most successful one and still communicating with people but this time as the president of the United States. California Governor, Arnold Schewarzenegger is among people who is present on Twitter and currently have 1,657,862 followers. So the social media is here to stay at least for a while before it’s popularity drops down and is replaced by something else.

But how do they prevent information leakage, frauds, etc? The state of California on Friday Feb. 26, issued a “guideline for social media” to ensure that its employees aren’t running amok on Facebook, Twitter, YouTube , etc.

“As with most technologies, there is a measure of risk that must be addressed and mitigated,” the state’s chief Information officer, Teri Takai, wrote in releasing the guidelines”,
Source the Los Angles Time

I am sure this type of guidelines would be very useful for the public sector, but guidelines for the private sectors are also necessary. I found a good example from the big IT giant IBM, lots of good guidelines for enterprise (IBM in this case) employees but even some very good guidelines which are  pretty much applicable for private users. Some are

  • Be who you are 
  • Be thoughtful about how you present yourself in online social networks.
  • Speak in the first person. Use your own voice; bring your own personality to the forefront; say what is on your mind.
  • Use a disclaimer(to emphasis this is your own opinion)
  • Respect copyright and fair use laws
  • Protecting confidential and proprietary information
  • Protect IBM’s (i.e. your’s) clients, business partners and suppliers • Respect your audience and your coworkers • Add value • Don’t pick fights
  • Be the first to respond to your own mistakes
  • Use your best judgment
  • Don’t forget your day job

(The IBM Social Computing Guidelines is available by clicking here)

Any guidelines in Sweden?
Unfortunately I am not aware of any of guidelines for employees within the public or private sector here in SWEDEN. Does your company/organization have such guide line or you are aware of any let me know. Unfortunately I have to assume that there not many such guideline so may be it is a good time to prepare one and communicate to employees  or write your own and share it with everyone.

Kind regards
Mohammad Mahloujian

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7 thoughts on “How to act on social media?

    • Thanks for your response. I do agree that in general and in Sweden there are lots of hesitance to use the social media for companies. Of course as Swed I am sure that one would like to have more involvement from public and private sectors in social meda. But considering that in Sweden there are lots of companies Ericsson, Microsoft, CISCO, Telecom operators like Tele2, Telia, Swedish Redcross, MSB (Swedish Civil Contingencies Agencies), SMHI, SJ,… then it seems that the level of popularity growing from public and private sector.

      So actually the question was if there were good (or any) guidance for Swedish emolyees to consder when writing on blogs, chating, twitting, etc.

  1. Great information… thanks for your review and tutorial about how to comment. I think if we walk to other blog we must comment to give appreciate for owner..

  2. thanks for the input to a policy for social media. It confirms my notion that we actually don’t need one. I would say that we cover the issues in our general comunication policy and core values. Or, am I missing something?

    • Thanks alot for your comments.

      Well, of course you know your company and organization better than anyone else outside (and may be even inside your company).
      In this case IBM decided to have the policy and even publish partly some generic guideline as guidance outside IBM. In US, department of defence and army have policy how to act on social media. Mayny companies in Sweden also have non public policy. In most enterprise in Sweden employee are not allowed to discuss matters with journalists and the information department have to take care of the journalist. So there are already lots of guildlines the problem is that these guildelines are not adopted to the modern social media.

      Cheers
      Mohammad

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